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13 Jun It's not just that Saint John, head of marketing for Apple Music, was a black female executive appearing onstage at WWDC. . tapped her friend to appear at Apple's developer conference, but she can say Saint John has the support and respect of everyone "from Jimmy Iovine all the way up to Tim Cook.”. 16 Jun Great rappers tend to offer up solid career advice. In an interview sampled on Jay -Z's "My First Song," The Notorious BIG advises, “The key to staying on top of things is to treat everything like it's your first project, know what I'm sayin? Like it's your first day, like, back when you was an intern.”. Will the real Slim Shady please stand up? Dr. Dre's dead, he's locked in my basement (ha ha!) "But Slim, what if you win, wouldn't it be weird?".

Which is to say, not very. A-list execs like Kevin Lynch, Craig Federighi and Eddy Cue droned on and on about updates to this, improvements to that. Then Bozoma Saint John took the stage.

Eminem - Lose Yourself with lyrics

It was the way she commanded the room—and the show—that blew everyone away. WWDC does not attract a crowd given to rocking on cue. This did not stop St.

John from sashaying onstage as cameras panned over a sea of mostly bewildered, largely white and male faces struggling to keep up. Those watching the live webcast sat uncomfortably at home or work, embarrassed for them.

We'll have things fixed soon. Learn how to write for Quartz Ideas. By contrast, Iovine is known for being ambitious—for his musicians, not for himself. You have to be willing in your heart to begin again every day. After its release, Eminem developed his Slim Shady alter ego, a persona that freed him to dig deep into his dark id, something he needed as he faced a number of personal upheavals, beginning with a bad split with Kim, which led him to move in with his mother and increase his use of more info and alcohol, capped off with an unsuccessful suicide attempt.

John was not having any of it. And everyone in that darkened auditorium and beyond wondered: Who the hell is this badass woman, and how did Apple keep her secret for so long?

Bozoma Saint John—"Boz" to her friends—is every bit as boss as her masterful performance suggests. But she's no stranger to the music industry. Warren says there's a term for people like Saint John: No, not the usual reference to a startups worth a billion-plus.

Saint John's path to success wasn't a smooth one. She was born in Ghana, and she was 14 when her family immigrated to Colorado Springs, Colorado. Her father, a clarinetist who served in the Ghanaian army, earned his college degree in the US and became a source of inspiration—and likely her daring nature.

She earned a degree in African American studies and English.

Through it all, Saint John has remained fiercely devoted to helping others excel. She's been deeply involved in Adcolor, which celebrates and promotes people of color in the ad industry. Two years ago, the organization made her the first recipient of its Rockstar Award.

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The list of accolades goes on. Billboard named her one of the top women in music and one of its top 40 executives under But Saint John doesn't let it go to her head, Warren says. She always helps others along the path.

That humility shined brightly even as Saint John prepared for her keynote appearance, says Michele Thornton, a senior vice president at Black Entertainment Television who knows Boz from working with her in the entertainment industry. I know she gave her presentation a lot of thought.

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She earned a degree in African American studies and English. Shook Ones Part II. The party was packed with music legends. I know she gave her presentation a lot of thought. While not quite a blockbuster, the album went platinum, and Eminem followed it at the end of the year with an expanded version of Relapse dubbed Relapse:

Miranda Katz Miranda Katz. Nitasha Tiku Nitasha Tiku. Issie Lapowsky Issie Lapowsky. Wired Editors What Happened to Zuckerberg?

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